'Indigenous people are inheritors and practitioners of distinct cultures and relationships with people, communities, and the environment. They, as custodians of nature have great handcrafting, artisanal, and sustainable living skills. They are also one of the most disadvantaged and vulnerable groups of people across the world and suffer from problems as displacement, unemployment, and protection of their rights, (United Nations - Indigenous Peoples).' 

We believe that indigenous empowerment lies in mutual collaboration and learning. Skill development, jobs, and entrepreneurship development within the rural indigenous ecosystem can solve the problem of migration and lead to sustainable development.


Nugu collaborates with indigenous communities to build sustainable artisan businesses that provide skill development, jobs and ecosystem development support to these communities.

Skill Development

We work with skilled as well as aspirational craftsmen by providing an 'On the Job' paid training that allows indigenous people to develop crafting and making abilities. 

Dignified Jobs

We provide long term job opportunities with competitive salaries, promotion possibilities and an aspirational career in the field of designing and making handcrafted sustainable products.

Entrepreneurship Support

We develop Entrepreneurship & Leadership by co-creating Development Plans with indigenous people and communities. We use an integrated learning approach through Online Training, On The Job Training, Coaching, Sustainable Projects, Self Expression Leadership Programs, Design Thinking Programs, Project Management, Fund Raising, etc.



Upaya Social Ventures

Upaya Social Ventures creates dignified jobs by partnering with early-stage entrepreneurs to scale their businesses, employing more people in their communities. The businesses we work with are often too large for micro-loans, but their business models are not yet suitable for investments from local banks or venture capitalists due to the risk involved and support needed.  

Handcrafting IronStone

Building Eco-Sensitivity